Spring Hill, Tennessee / Built for the trades
I build the AI crew that runs home-service businesses — and I put it on a stage and make it work live, in front of the owners who need it.
I went quiet in January.
I wasn't gone. I was building.
Seven months off the feed, heads-down with Paul Wiese on a suite of software built for one industry and no one else: the trades. Nine products. One crew. It's live now — so I'm back, and I'm going to show you all of it.
Current work order · August 2026
Not a bio. This is the live list — what I'm building, where I'm standing, and what I'm shipping this quarter.
I run product and development for a software suite made only for home-service businesses: instant quoting, reviews and referrals, profit, budgeting, sales coaching, gamification, dispatch, and property monitoring — all on one platform. Each piece is great at a single job. Together they run the business.
"Meet Your AI Crew: Watch AI Go to Work on a Real Business." Friday, 4:00 PM — the last session before the hall closes. No frameworks. A room full of owners watches AI sell, review, and coach in real time. One of them sells an AI prospect on stage.
My AI development and consulting firm. Custom software, automation, and business operating systems across home services, real estate, legal, and health and wellness — the shop where most of what I now teach was figured out the hard way.
The AI playbook I wrote for trades operators — what to automate first, what to never hand over, and how to tell the difference. Free at Booth 108.
The thing I say in every room
Most owners are told to buy more traffic. I'd rather plug the leak, squeeze every lead you already paid for, and multiply the same list. That's not a slogan — it's the order I do the work in.
Receipts
Real results from real operators — and the one that started all of it, which was mine.
18% → 74%
My own close rate, after a mentor moved me off scripts and into consultative selling. The whole career turns on this number.
Hudson · NewAge Nutrition
405 → 135
Review requests to real reviews in six months at one exterior-cleaning company. One in three. Every customer asked, no gating, no incentives.
6-month client result
31% → 84%
Close rate for reps drilled against an AI coach on their own real call scenarios instead of role-playing with each other.
Sales coaching build
6% → 32%
Net margin after rebuilding pricing and job costing around a target the owner actually has to hit every day.
Profit build
Built for
Speaking
On stage
How I work
Every business goal ladders down to something else — family, freedom, legacy, the people on your payroll. I keep asking until we hit it, because that's the thing the software is actually for.
Thinking doesn't take time, it takes information. If you need to think, there's a question I haven't answered yet. So I ask which one.
Motivation, certainty, and urgency all decay on a schedule. That's why I'd rather hand you one page you can act on today than a proposal you'll open next quarter.
Off the clock
A personal operating system, six words long. I talk about it as much as I talk about software, because the owners I work with are usually winning at one and losing at the other.
A dugout full of eight-year-olds will teach you more about leadership than most business books. Mostly: praise loudly, correct quietly, and never lose the room.
A small 3D-printing business I run with my kids, making gifts for the dance and gymnastics world. They handle design and quality control. I handle the boring parts.
Health and business performance are the same conversation. I've never met an owner whose company was outrunning their own energy for long.
Start here
Booking a stage, running your numbers, or building something custom — say which one and give me the real situation. I answer my own email.