About
Everybody in my house can tell what kind of day I had before I say a word. That's frequency — the second of the eight words I run my life by, and the line running through the middle of my logo.
Your sons will become you, and your daughters will marry you.
Your crew shows up as whatever you brought through the door. It works the same way in a shop as it does in a kitchen.
Off the clock
A personal operating system, eight words long, in this order. I talk about it as much as I talk about software, because the owners I work with are usually winning at one and losing at the other.
A dugout full of eight-year-old girls will teach you more about leadership than most business books. Mostly: praise loudly, correct quietly, and never lose the room.
A small 3D-printing business I run with my kids, making gifts for the dance and gymnastics world. They handle design and quality control. I handle the boring parts.
The energy you carry into a room — hertz, literally. Some people raise the frequency of a space when they walk in and some lower it, and everyone in your building can feel which one you are before you say a word. It's the one that's in my logo.
Health and business performance are the same conversation. I've never met an owner whose company was outrunning their own energy for long.
Nine products.
Seven months. One industry.
In January I stopped posting and went heads-down with Paul Wiese on a suite of software built for home services and nothing else — quoting, reviews, dispatch, coaching, gamification, profit, budgeting, monitoring, and the platform that runs them together. It's live now, four of them certified, with customers. That's where I was. Now I'm back, and I'd rather show you the thing than talk about it.
Straight answers
Partner and Chief AI Officer at Built by the Trades, based in Nashville. I run product and development across a suite of nine software products built for home-service businesses, I speak on AI for the trades, and I wrote The AI Machine-Run Master Plan for owners in this industry. Before this I built and had two businesses acquired.
I ship it. Not slide decks — software that hundreds of home-service businesses use, certified by an outside QA firm across three separate assessments before it reaches a customer. I still run founder-led sales calls every week, so the product gets corrected by owners rather than by a roadmap. And every demo I run on stage is built live on a real business, not a sandbox.
Home-service operators from $50,000 a year to $190 million — pressure washing, window and high-rise cleaning, Christmas and permanent lighting, garage doors, roofing, solar, landscaping, restoration, HVAC, plumbing, electrical, and multi-trade groups. The common thread is that the work happens at somebody's house and the money is won or lost in the hour around the job.
Nothing. It's twenty minutes, I run them myself, and we reverse-engineer where the money is leaking in your business. You leave with a written game plan. Where one of our tools fixes what we find I'll say so; where it doesn't, I'll tell you that too and you keep the plan either way.
Both, and in that order. The number always comes first — your real capture rate, your true net, what a tech actually produces. Software only helps once you know which leak you're fixing, which is why every tool on this page starts with your own arithmetic instead of a feature list.
AI that's already working in home-service businesses, demonstrated live rather than described. The room texts an AI coach and hears it drill a CSR on a real call, watches a company's review gap get priced on screen, and one volunteer sells an AI prospect on stage. Every talk is rebuilt around the specific audience — the demos only land when they're running on the world the room lives in.
The HUGE Convention · Orlando
One thing before you go
Jobs you finished last month. Reviews you got last month. That's it — and you'll see the one figure almost nobody in your trade can tell you about their own business.
Ten seconds, no email, nothing sent anywhere. Whether we ever speak, you'll know where you actually stand.