Minutes 1–5You talk
How you get work today
Where the leads come from, what you spend, who answers the phone, what happens after a job is finished. I'm listening for the gap between what you think happens and what actually happens.
Twenty minutes
Tell me what the call is about and I'll walk in already knowing why we're talking.
Before you book
No deck, no discovery script, no "let me get my solutions engineer on." You talk, I ask, we find the leak, you leave with it written down.
Where the leads come from, what you spend, who answers the phone, what happens after a job is finished. I'm listening for the gap between what you think happens and what actually happens.
Your capture rate, your close rate, what a tech actually produces, what one point of margin is worth on your revenue. Your figures, not benchmarks from somebody else's company.
What to fix first, what to fix next, and what to leave alone this year. Some of it you'll do yourself for free. I'll tell you which parts those are.
If one of our tools solves what we found, I'll say so and tell you what it costs. If it doesn't, I'll say that instead. Either way the page you leave with is yours.
Start here
Tell me what the call is about and I'll walk in already knowing why we're talking. My job is to understand how you're getting work and where your reviews actually stand — then we decide together whether what we've built is even a fit. If it isn't, I'll tell you straight.
Grab a time
Book my 20 minutes Get the free auditFirst — what's the call about?
Which one do you want to talk about?
Every business goal ladders down to something else — family, freedom, the people on your payroll. I keep asking until we hit it, because that's what the software is actually for.
"Let me think about it" isn't a time problem. Thinking doesn't take time, it takes information. If you need to think, there's a question I haven't answered yet — so I'll ask which one.
If what we've built doesn't fit your shop, I'll say so on the call and tell you what I'd do instead. Twenty minutes either way.
Or just email me
hudson@builtbythetrades.comWho ends up on these
Not ready to talk?
Nothing here needs a conversation with me first. Booking a call is one option, not the toll booth.
Eight calculators, one per product. See the figure almost nobody in your trade can tell you about their own business.
Find my number → Chapter one freeWhat to automate first, what to never hand over, and how to tell the difference before it costs you a year.
Send me the chapter → This week · OrlandoBooth 108 at the HUGE Convention. Put a headset on, argue with me about your numbers, skip the calendar entirely.
See the schedule →The HUGE Convention · Orlando
One thing before you go
Jobs you finished last month. Reviews you got last month. That's it — and you'll see the one figure almost nobody in your trade can tell you about their own business.
Ten seconds, no email, nothing sent anywhere. Whether we ever speak, you'll know where you actually stand.